The three factors to consider in selling your home are location, condition and price . . . and they are all related.
Location – Your home’s location and setting influence its value. A home inside a quiet subdivision sells for more than the identical home on a busy street. Remote areas typically sell for less than close-in areas. Views, streams and trees usually enhance value. You obviously have no control over location.
Condition – New homes enjoy a marketing edge over resale homes because they are shiny and clean. And builder’s enhance their appeal by offering model homes (clean, bright, decorated in current colors and amenities) for buyers to examine. Our goal is to make your home as close to a model home as possible . . . being sensitive to costs. You have nearly complete control over condition and you can increase value and decrease marketing time by being in the best possible condition.
Pricing – If IBM stock is trading between 104 and 108, it does no good to insist on 112. Likewise, your home must be priced within the appropriate range. You must actually “sell” your property twice: to a buyer and to an appraiser. The buyer is more subjective and compares amenities you offer to what other sellers in the same price range offer. The appraiser is more objective and compares age, size and cost-identifiable features in your home against other properties that have sold.
Steve uses his experience and expertise to fine tune price by taking these variables into consideration.