- Pricing home to be competitive in current marketplace. Regular interpretation of market placement with appropriate recommendations.
- “Stage” home for market – First Impressions package and consultation with Steve.
- Pitch new listings to Remax Cherry Creek colleagues at sales meetings and listing board in office.
- Install sign (with internet sign-rider) and lockbox.
- Photograph interior and exterior of home. Design and print custom color brochure for showings.
- Enter listing in MLS, multiple “areas” (when appropriate) with custom photo. Regular re-entry of listing for maximum visibility.
- Internet presence at Realtor.com, REColorado.com, TeamHetterich.com. Customized listing include photos, unique headline, brochure information and listing agent contact!!
- Remax of Cherry Creek sign call service by a licensed agent, seven days a week (holidays excepted).
- Remax of Cherry Creek “Insights” newsletter listing, distributed to approximately 1000 clients and customers of Team Hetterich.
- Print Advertising in demographically suitable media, when appropriate.
- Weekly communication to discuss feedback and marketing strategy.
FOLLOW-UP MARKETING STRATEGIES
Discuss showing activity and respond to feedback issues
After 10 showings or every three weeks:
Discuss appropriate price reduction
Other follow up strategies:
Open house with classified ad in newspaper
Flyers to major real estate offices (about 1000 agents)
Buyer’s Agent bonus
Other applicable buyer incentives
Cooperative creative brainstorming to ensure a timely sale!